This can be a very discouraging undertaking, this book promotion business.
Most of us didn’t set out to be book publishers, business managers, and self promoters – we set out to be writers. We wanted to communicate with readers, to tell a story, to express our dreams, hopes and nightmares. But however well or poorly we have done in the writing of our books, these days it is only the beginning. Even getting what we’ve written published is only the beginning. It’s the promotion that is the long, long haul and it can wear down the most determined and self-reliant among us, and devastate those of us who are lacking in confidence already.
For some of us, the writing is what sustains us: it is what we are meant to do. It is what gives the rest of our lives meaning…
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